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 "Films can only be made by by-passing the will of those who appear in them, using not what they do, but what they are." -- Robert Bresson

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The making of 2012’s Palme d’Or

The prestigious trophy is awarded to the winner of the Best Film category at the Cannes International Film Festival every year. In 1997, Pierre Viot, then President of the Festival met Caroline Scheufele. He was so charmed by the creativity and energy of Chopard’s Co-President, that he asked her to redesign the Palme d’Or. Since 1998, craftsmen make a unique Palme d’Or every year.

Caroline Scheufele offered a new interpretation of the famous trophy awarded to the best film of the Festival: a delicately curved 18-carat gold stem with a small heart at its base, reminiscent of the symbol of the firm. The stem is adorned with leaves appearing to have been caught in mid-motion and it rests on a crystal cushion shaped like an emerald-cut diamond. This precious detail makes each Palme d’Or unique, for Mother Nature never creates two identical crystals…

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    The making of 2012’s Palme d’Or
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Cannes Palme d'Or